We're a business, and not a charity - so everything we do must make economic sense.
Acceptable Business = CAC < Return
Dumb / Useless Business = CAC > Return
CONTEXTUAL EXAMPLES
Some of you think we don't know what we're doing - we usually get that from financial illiterates.
T-Bills Benchmark Example:
If the final annualized return of providing you with the service gives us less than 30% per annum (typical 182-day rate) because we suspect you're going to clog our systems with inefficiencies, we are obviously not going to be interested in selling a vehicle to you on flexible payment terms - you may have to look elsewhere.
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